The Marvel Cinematic Universe has never been afraid of a product tie-in. Its heroes use Samsung devices, drive Audis and Acuras, and work at Baskin-Robbins and McDonald’s. Product integration has proven especially important for the upcoming Captain America: Brave New World, a movie that’s been delayed for so long that fans found out about a new costume design through a McDonald’s ad almost a year before its actual premiere.
Now, a brand is promoting a new product with a promotion that sounds more like a screening of The Rocky Horror Picture Show or The Room than a Marvel movie premiere. It’s the latest addition to a strange movie theater trend, one that may escalate in 2025.
