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The Guardian - US
The Guardian - US
Entertainment
Adrian Horton

Marvel faces backlash over AI-generated opening credits

Marvel Ali Selim Disney Samuel L Jackson Polygon Secret Invasion WGA
Samuel L Jackson in Secret Invasion.
Samuel L Jackson in Secret Invasion. Photograph: Gareth Gatrell

Marvel’s Secret Invasion, a new television series which launched on Disney+ this week, has received backlash online after it was revealed that its opening credits were generated by artificial intelligence.

In an interview with Polygon on Wednesday, director Ali Selim confirmed that AI operated by a company called Method Studios produced the opening sequence to the new series, which stars Samuel L Jackson as Marvel fixture Nick Fury.

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