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The Economic Times
The Economic Times
Manvi Pant and Rishav Chatterjee

Maruti, Tata lead hatchback revival as India's carmakers rediscover the mass market

For nearly a decade, India's carmakers chased the sport utility vehicle (SUV) dream.

Higher margins, aspirational buyers and a growing appetite for larger vehicles pushed manufacturers to flood showrooms with sport utility vehicles and compact SUVs, steadily relegating hatchbacks — once the backbone of India's passenger vehicle market — to the sidelines.

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