It is not the fashion set’s usual idea of fun: pints, a packed pub and the heckling of footballers on the big screen. But that was pre-Lioness fever. Now, the summer of 2023 is set to be defined by the Women’s World Cup — and London-based designer Martine Rose has taken it upon herself to whip up a football frenzy.
Last week she dropped a sell-out Nike collaboration of quirky trainers, the Nike Shox MR4 — part sneaker, part kitten heel — to her cult fanbase’s delight. They sold out the day of release. On Wednesday, editors braved the rain to celebrate the launch alongside her capsule of football-ready tailoring, and her very own Sports TV show at Dover Street Market. There was hardly a foot not heeled in her Nike design, the first iteration of which came this time last year for the Euros.
