Martin Lewis has issued a warning to Virgin Media users ahead of a price increase. The money saving expert has become a stalwart on TV screens with many turning to his tips amid the cost-of-living crisis.
The Money Show Live host also has a large presence on social media, and took to Twitter to warn Virgin Media customers of a price increase. He said: "Virgin Media customer? It's announced it is putting most prices up by an average 14% this Spring, but watch out for the letter, as it means you can leave penalty free or haggle."
Lewis shared a link to his Money Saving Expert website while asking customers to try and beat the price rise, the Liverpool Echo reports. The hike will hit most Virgin Media cable companies in the UK, including those with broadband, TV or fixed-line phone packages.
With the rise set to come effect on April 1 or May 1 Martin has urged customers to act, with research showing 85% of Virgin Media customers had success with negotiating their price down. He also shared a guide on how to haggle with the company to lower your price, and his team has advised customers to find another provider if they are unable to negotiate a new deal.
They added: "If Virgin won't play ball, vote with your feet. The provider has confirmed that ALL customers affected by the price increases can leave their contracts without paying any early termination charge – this includes those with bundled services. You'll need to contact Virgin Media within 30 days of receiving notification of the price increases to do so."
A Virgin Media spokesperson said: “We know that price rises are never welcome, particularly right now, but like many other businesses we are experiencing significantly increased costs while investing to keep pace with growing demand, as broadband usage rose more than 10% last year and speeds increased by 40%. We’re committed to supporting customers in this tough climate and are freezing prices for vulnerable customers including those taking our social broadband tariffs."
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