Martin Lewis has shared his upset and anger as he issued a scam warning involving himself on Good Morning Britain. The money saving expert founder isn't a stranger to have his face used in adverts and successfully sued Facebook a number of years ago.
In April 2018, Martin issued High Court proceedings for defamation against Facebook after a year in which over 1,000 scam adverts abusing his name or image had appeared on the site. However, in 2019, Martin agreed to drop his lawsuit, and he and Facebook came together in a legal settlement.
Now though, Martin has warned of a ‘frightening’ new investment scam that uses a deepfake video of him. The 51-year-old urged authorities to "step up" and stop internet giants from publishing such content, saying people will lose money and "lives will be ruined".
