Money Saving guru Martin Lewis declared he wanted all his ITV viewers to spend £1 - a departure from his usual 'how to save cash' rhetoric. However, in usual Lewis style, there is a reason for this statement and at the heart of the advice was a 'spend to save' hack.
The consumer champion was back on our TV screens on Tuesday, January 10. Speaking during his ITV Martin Lewis Money Show, he offered advice to film goers as he shared a £1 'trick' that could be accessed through price comparison site Compare the Market.
Mr Lewis said that while the hack would mean an initial outlay of £1, it would get you buy-one-get-one free cinema tickets for a whole year. According to Birmingham Live, he explained that all you need to do is go to the price comparison site and take out a single day's travel insurance. Prices start at £1 - but the policy will then qualify you for two-for-one cinema tickets for an entire year.
