Martin Lewis has slammed the Government's advice for those struggling to eat due to the cost of living crisis as "patronising b*******".
The money-saving guru said it is, however, "ironically" PM Boris Johnson who may be able to offer some "hope" if he intervenes quickly.
The 49-year-old TV personality's rant came after Environment Secretary George Eustice suggested those hit hardest by soaring prices buy value brands.