Martin Lewis has instructed Brits to "be brave and ditch the cash ISA".
The money-saving expert said cash ISAs no longer offer competitive interest rates compared to standard saving accounts. Martin recommended people move their cash now in order to earn more.
Writing on his MoneySavingExpert website, Martin said: "I know for years many had it drilled into them (often by me) that cash ISAs were nicer – but now people need deprogramming and pushed to just focus on the highest interest rates which come from top normal savings.