Martin Lewis has revealed he turned down being an I'm a Celebrity campmate more than once. The Withington-born money saving expert said he's already been approached by show bosses after slating the behaviour of campmates on I'm A Celebrity... Get Me Out of Here!
The 50-year-old financial journalist took to Twitter to say he 'rolls his eyes' at comments made on the much-loved ITV reality show. He told his followers: "I do roll my eyes when I hear "I don't know what I'm doing here" on #ImACeleb.
He explained: "It's an entertainment TV booking. You're on there for one or more of... 1) a paycheque 2) to boost your profile 3) to rehabilitate your image. Simples."