Furious Martin Lewis let rip at scammers as a viewer emailed in about him featuring in a fake Bitcoin advert.
The money expert, 49, has warned fans of years about fake emails and social media ads about Bitcoin investments with his face on them.
Appearing on This Morning to take viewers' money concerns, Holly Willoughby read out an email from Sarah saying that she had seen an email from Martin Lewis championing Bitcoin purchases, prompting him to interrupt.