Martin Lewis has issued a stark warning and urged fans to "please share" in a bid to spread the word.
The Money Saving Expert founder regularly updates his social media with finance tips and tricks and news, but on Monday one post came after he was left extremely concerned. Mr Lewis took to Instagram to warn his followers about "criminals".
He said: "WARNING: Please share. Sadly criminals are again hard pushing scams using my face and name, often with pics from TV shows. Be aware…
READ MORE: Martin Lewis issues 'heartbreaking' warning to anyone booking a holiday
"I DON’T appear in adverts, so all are scams
"I DON’T agree to be in promoted posts
"Owt with me saying invest in Bitcoin code / trader (or similar) or get rich quick, or investment tricks is a scam. If in doubt, don’t! If you want to check just search on MoneySavingExpert to see if it's something I've actually said, if it's not there, it won't be. And please report any scam ads /posts to Facebook and Instagram (which needs to step up, this isn't good enough)". [sic]
Shortly afterwards, he commented on his own post: "The irony of so many scam comments in the responses. Instagram needs to sort itself out".
The post has quickly racked up thousands of likes and comments. One Instagram user, Clare, said: "I saw it on Facebook. It was so convincing but I double checked and then tried to make complaint via options on Facebook but none were relevant."
Sharon said: "I always report them and have noticed that once I spot one there then seems to be a spate of them." Mary said: "Saw it and reported it".
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