Martin Lewis has issued a “use it or lose it” warning to anyone with an ISA as an April deadline looms.
Speaking on his ITV show on Tuesday (10 March), the Money Saving Expert founder explained that ISAs have a £20,000 allowance each year.
Account holders must save or invest by 5 April, which is the end of the tax year. The allowance does not carry over, so you risk losing it if you miss the deadline.
Government data from 2025 shows that around 15 million adult ISA accounts were subscribed to in 2023 to 2024.