A cabinet minister has told shoppers to buy supermarket own brands to get through the cost of living crisis - sparking a furious, sweary response from MoneySavingExpert founder Martin Lewis.
George Eustice spoke out as calls grow for the government to take direct action to help households crippled by rising food and energy prices. The Environment Secretary spoke out as Boris Johnson admitted the economy was going through a tough patch.
Mr Eustice said that families could "contain and manage their household budget" by changing the brands they buy in shops. Latest figures show shop prices are up 2.7% on last year, marking their highest rate of inflation for more than a decade.
