Christmas is just over a week away with many people now having wrapped up their festive shopping.
And with this out the way, minds will be turning too another type of festive shopping. Yes, it's all about the food and drinks.
With the cost of living crisis in full swing however, experts are warning people of the best ways to save money. One of them is Martin Lewis who is now urging shoppers on the hunt for the cheapest possible food for their Christmas dinner to act between several key dates this month.
READ MORE: The 99p supermarket mince pie crowned 'the best' by Money Saving Expert's blind taste test
However it all depends on the supermarket that you are going to shop in.
The Money Saving Expert (MSE) founder has said that there are now limited dates left this month where supermarkets will slash the price of their Christmas food in a strategy known as 'loss leading', according to Yorkshire Live.
Aldi, Sainsbury's and Lidl have announced their loss leader dates so far but others such as Tesco, Asda and Morrisons should announce theirs soon. The supermarkets lose money on every loss leader sold, hence the term, however they do it to get people through the doors, where they may spend money on other higher margin items instead to make up for it.
And with the cost of living crisis biting families this Christmas, it's important to save whatever money you can, wherever you can.
Speaking on his Martin Lewis Podcast for the BBC, the financial guru said: "The Christmas vegetable price war - it's on.
"15p carrots, potatoes, sprouts and more. Lidl has got them from Thursday December 15. Aldi from Sunday December 18 to Saturday December 24.
"Sainsbury's from Sunday 18th of December.
"It's at this point of the year these loss leaders are put on sale in the supermarkets to help people with their Christmas dinners to get you in store.
"Pretty much all of them do it, those are the ones that are announced so far but I expect many of the other supermarkets to pick them up soon too."
Supermarkets and their dates - full list so far
- Lidl - December 15
- Aldi - December 18 to December 24
- Sainsbury's - December 18
Tesco - TBC
Asda - TBC
Morrisons - TBC
We will update this once more is announced.
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