Good Morning Britain viewers were quick to applaud guest host Martin Lewis on Monday, over his reaction to former MP Edwina Currie's energy crisis comments.
The host's response "represented everyone" according to viewers, as he placed his head in his hands and appeared frustrated and in disbelief towards her lack of understanding regarding the rising bills.
She advised people "not to get emotional" about the crisis - before telling host Martin his choice of words to describe the crisis were "not helpful".
As Edwina started urging viewers to place foil foam material behind radiators and offered other tips, Martin reminded her just how much bills had risen and the likely impact that this would have on families.
Martin's response sparked a flood of comments on Twitter, as he was backed by viewers - while Edwina was called out.
Edwina had said: "What we have to do is not get emotional about it to the exclusion of using common sense, to try and sit down to try and think about what we can all do, whether it is in businesses or in homes.
"Not everyone can I accept that, but many of us can do something. We have to be cool and calm. Panic and emotion, it drains the energy when what we need to do is conserve the energy and use it well."
Edwina then proceeded to offer tips including moving sofas away from radiators, and putting foil like material behind radiators to spread warmth.
Edwina said: "If none of us do anything else and expect everything to continue... we are not helping ourselves and part of all of this is actually helping ourselves, as well as expecting the government and the local authorities [to help]."
She then spoke of Germany handing their own rise in bills by turning off street lamps and shops being asked to reduce lighting.
While backing that her advice included great tips, Martin placed his head in his hands as he urged the former political to understand that the tips alone would not work to bring bills down.
This led to he pair clashing, as Edwina continued to suggest his choice of words were not helpful for people and their mental health.
Martin asked: "Edwina, isn't that a catastrophe? Isn't that a catastrophe? Let's be honest."
She barked back: "It doesn't hep using words like that Martin," to which he replied: "But it is a catastrophe, you may not like the language."
Edwina went back: "The language is not helpful," as Martin then replied: "You can't ignore the rise in bills, that's what is a catastrophe it is not my language, it's the practice of what is happening."
Viewers took to Twitter, with one writing: "Martin Lewis’s face when Edwina Currie suggests putting foil foam behind the radiators."
Another wrote: "Martin’s reaction describes the general publics opinion of Edwina Currie."
A third viewer agreed: "It’s so evocative of the moment that I have had to save it," which was backed by a fourth viewer who said: "Absolutely. A representative of how millions feel."
Good Morning Britain airs weekdays at 6am on ITV.
