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Rebecca Knight

Martin Lewis has found the cheapest time to buy Christmas gifts - but you'll need to act fast to make savings this year

Martin Lewis portrait.

Black Friday gets a bad reputation, as many of us treat the US sales event that has taken off in the UK with suspicion, still assuming that we'll snap up better deals in the more traditional pre-Christmas or Boxing Day sales. However, according to Martin Lewis, if you're not doing your Christmas shopping now you could be missing out on big savings.

Speaking on the Martin Lewis Money Show Christmas special on ITV, the Money Saving Expert revealed that his team had found that Black Friday deals are the best if your shopping for gifts. He explained: 'We've actually just done a study of 50 item of was it cheaper to buy on Black Friday or in the pre Christmas sales that come later?

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