Consumer expert Martin Lewis has reeled off an abundance of important advice to shoppers who are looking to steal a deal this Black Friday.
While millions of pounds is expected to be exchanged for seemingly cut-priced goods and services, research has recently outlined that some deals offered on the day are cheaper during other periods.
Always wanting to dish out advice to save people money during the ongoing cost of living crisis, Martin took to his BBC Sounds-based Martin Lewis Podcast this week to have his say.
