Martin Lewis has admitted to "cringing" as his new charity Christmas single with LadBaby is released - but has said that he hopes that the new hit raises awareness as well as money for charity to help struggling households.
The new single Food Aid from LadBaby couple Mark and Roxanne Hoyle is a parody of the famous Band Aid hit Do They Know It's Christmas, featuring lookalikes of music stars such as Elton John, Paul McCartney, Adele, Stormzy and Ed Sheeran, as well as the MoneySavingExpert founder himself. All profits from downloads of the single will go to The Trussell Trust, a charity working to stop hunger and poverty in the UK, and the Band Aid Trust.
YouTube star LadBaby, who has become famous in recent years for his parody singles made to raise money for charity including We Built This City On Sausage Rolls, confirmed earlier this week that he had received permission from Bob Geldof, Midge Ure and the Band Aid Trust to recreate the iconic number. The couple said: "We never intended to release a fifth Christmas single but as ambassadors of the Trussell Trust we were not prepared to sit back and do nothing in a year when people are struggling more than ever."