Candymaking giant Mars plans to spend $1 billion over the next three years in its pet care division to hire 300 more tech workers and enhance its digital chops, including adding more artificial intelligence.
The company says that 70% of the financial commitment will go to hiring, upskilling, and bringing in third-party vendors, including consultants, to make its dog and cat food unit more digitally oriented. The spending commitment is a "significant acceleration" to what the division had previously budgeted for all things digital, according to Mars, which declined to provide any further details.
