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The Guardian - UK
The Guardian - UK
Business
Zoe Wood

Mars brings Marathon name back in UK as nostalgia rises for retro sweets

Mars Wrigley Marathon United Kingdom Snickers Morrisons Nestlé United States
The limited edition retro Marathon bar
Mars says the retro edition of the Marathon bar is a great way to celebrate more than 90 years of the company making chocolate in the UK. Photograph: Mars Wrigley

Depending on your age and resistance to change, potentially it never went away, but 34 years after the shock Snickers rebrand the Marathon bar is making a comeback in the UK.

The decision to drop the British name for the treat caused uproar back in 1990 and some diehard fans have been complaining about it ever since. So, with this nostalgic audience in mind, Mars has announced it is making a “special Marathon retro edition”.

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