Glamping, or glamorous camping, was once a niche, Instagram-friendly trend. Now it’s officially gone mainstream, as the world’s largest hotel company gets more rustic.
Marriott announced two new deals today that automatically give the company a foothold in this growing category. The hotel giant has acquired Postcard Cabins, formerly known as Getaway Outposts, which operates more than 1,000 tiny, luxurious shipping container-like cabins across the U.S. (All are within two hours of a major city.) The hotel chain also entered into a long-term agreement with Trailborn, a line of high-design hotels found near national parks, deserts, and mountains. The deal will add Trailborn to Marriott’s booking system and Bonvoy rewards program.
