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Daily Mirror
Daily Mirror
Business
Rosaleen Fenton

Marmite beaten by bargain own-label supermarket spread in blind taste test

Marmite may be one of the most divisive food items in history, but it seems lovers of the concentrated yeast spread can agree on one thing.

Fans of the funky spread - which is now found in all sorts of unlikely products - were asked to test out a range of supermarket versions against the branded product.

It's considered to be an 'acquired taste', but fans of the brown gloop will be happy to hear - it seems there are two worthy competitors that are delicious AND cheaper.

As the cost of living crisis continues to cause chaos, this is very welcome news indeed.

Consumer champions Which? carried out the very important survey in a blind taste test - which saw 60 people test a range of spreads.

It's good news for Marmite lovers (Getty Images)

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And they crowned Morrisons and Aldi’s alternatives to Marmite as better than the real deal in the latest consumer taste test.

Once again, bargain supermarket Aldi has proven it can do it all - with its own brand Grandessa Mighty Yeast Extract being voted better tasting than Marmite - as well as the cheapest.

The Aldi spread came joint first in the taste test (Aldi)

Not only is Aldi alternative apparently delicious, but it also costs 30% less than the branded version and 31p more than Morrison's version.

The testers were asked to judge the taste, texture, aroma and appearance of each yeast extract spread in a rigorous test.

Aldi’s Grandessa Mighty Yeast Extract (£1.69, 240g) came out top, scoring 75%, joint first with Morrisons Yeast Extract, which costs 31p more (£2.00, 240g).

In contrast, Marmite scored just 65%.

Which? said of Aldi’s and Morrisons winning spreads: “Both got high marks across the board. But it was their flavour that set them apart from the rest, leading them to scoop Best Buys.

"Our panel rated them as superior when it came to taste, with a good strength of flavour that wasn’t too salty and an easy-to-spread texture.”

Full results

Product

Overall score

Aldi Grandessa Yeast Extract

£1.69

75%

Morrisons Mighty Yeast Extract £2

75%

Asda Yeast Extract £1.79

72%

Tesco Yeast Extract £1.98

70%

Marmite Yeast Extract £2.49

65%

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