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Fortune
Fortune
Prarthana Prakash

Marlboro owner is pushing to undermine the WHO's crackdown on vapes

A woman smokes a vaping device on May 30, 2023 in Manchester, England.

One of the world's largest tobacco companies is pushing to undermine the efforts of the World Health Organization, which plans to crack down on vapes and smoke-free alternative products.

Philip Morris International (PMI), the owner of brands such as Marlboro and IQOS, has begun building a portfolio of “smoke-free” offerings, saying it can offer a better way for customers to use nicotine.

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