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The Guardian - UK
The Guardian - UK
Politics
Kat Lay Global health correspondent

Marlboro maker accused of ‘exploiting’ young people with new global ad campaign

Marlboro PMI Philip Morris International
A red cigarette sales booth with the I Am Marlboro branding next to a scooter and a pile of other prizes that can be won
Roadside stands selling Marlboro cigarettes in the Philippines have run competitions to win a scooter or campaign-branded merchandise by buying the cigarettes. Photograph: Facebook/Bert & Marie Grocery

Anti-tobacco campaigners have condemned a global advertising campaign for Marlboro by Philip Morris International (PMI), saying the company is being duplicitous in claiming it wants to end cigarette sales.

The “I AM Marlboro” campaign – which experts on the tobacco industry said appeared designed to attract young people – includes billboards, TV ads and online content.

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