A Marks & Spencer shopper shared a photo of a "cute" product they found at their local supermarket, and other customers have praised the "adorable" item.
The retailer has begun selling new chocolate sculptures shaped to look like animals including octopuses, hedgehogs, and koalas as part of its Easter range.
The one that caught the customer's eye, though, was Wilma the Sausage Dog — moulded to look like a long pooch.
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Writing on the Extreme Couponing and Bargains UK Facebook group, they said: "This has got to be the cutest 'Easter egg', M&S £5. Had lots of cute ones to be fair! Hedgehog, octopus and a few others."
Before long, the post almost 4,000 likes and over 10,000 comments — with many users praising the design of the chocolate sculpture.
One shared: "So adorable!"
"Saw this yesterday in M&S...really cute," a second wrote.
A third commented: "Ahhh gorgeous."
However, many users all had a similar reaction to the product — that they wouldn't even want to eat it.
One Facebook shopper stated: "Too too cute to eat. I would just sit and admire it."
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"Aw so cute but I couldn't eat it lol," a second agreed.
Another argued: "How could you eat such cute little dog"
A fourth shared: "Too good to eat. Ive already got one on my side where I couldn't bring my self to eat it. Why not another one as i like to be symmetrical."
Other users meanwhile seemed to poke fun at the ongoing rivalry between Marks & Spencer and budget giant Aldi.
One wrote: "Wonder what Aldi will do .. love the beef between Aldi and M&S."
"I'll wait for Aldi Sid the Sausage Dog version haha," a second joked.
"Might wait for the Aldi version to come out," said another.
