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Daily Mirror
Daily Mirror
Business
Ruki Sayid

Marks & Spencer launches live shopping channel to appeal to younger market

Marks & Spencer

Marks & Spencer has become the first British retail chain to bring live shopping into your living room.

The High Street stalwart has launched a TikTok-style format to appeal to a younger market.

It is live-streaming from stores with experts showing armchair shoppers the latest ranges, giving them a chance to ask questions and, crucially, buy as they watch.

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