High street giant M&S has found itself at the centre of criticism over the name of a pair of £39.50 jeans worn by their ambassador, Holly Willoughby, in a recent photoshoot.
Marks & Spencer posted pictures on Facebook of the This Morning host wearing the jeans and a pink jumper with the words "Mon Amour" printed on the front, but the style of the denim left some shoppers baffled - as the retailer had labelled them "mom jeans".
Alongside the photos, M&S wrote : "Holly Willoughby’s amour? Our classic mom jeans, with an effortlessly flattering fit that will never go out of style."