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The Guardian - UK
The Guardian - UK
Business
Sarah Butler

Marks & Spencer and Aldi call truce in Colin the Caterpillar cake war

Colin the Caterpillar cake Marks & Spencer.
Colin the Caterpillar cake Marks & Spencer. Photograph: Publicity Image

Colin the Caterpillar has shaken hands with rival Cuthbert in a resolution of the supermarket cake wars.

Marks & Spencer has reached a deal with Aldi after taking legal action to protect its bestselling bug-shaped Colin cake. M&S had called in the lawyers over concerns that the German discount grocer’s rival chocolate sponge roll, Cuthbert, was making copycat appearances at birthday parties and picnics.

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