Marks and Spencer shoppers were delighted after spotting its "amazing" and "clever" spin on McDonald's' much-loved breakfast bagel.
Like many retailers, M&S regularly posts product news and stock launches to its social media channels to keep shoppers in the loop on what they can expect to find in its stores and online. The high street favourite now boasts a loyal following across its social media channels.
Recently, the popular retailer caused a stir on its food Instagram account.
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To its 258k Instagram followers, Marks and Spencer Food shared a video of how to create a breakfast bagel in the wake of fast food giant McDonald's axing its own breakfast bagel from its menu.
The bagel tutorial shows the coveted morning snack being made with sourdough bread, eggs, cheese and pork sausages.
Captioning the footage, M&S penned: "Did someone say BREAKFAST BAGEL?! Fear not - while there’s one that’s off the menu, you can still get your fix with this easy how-to! You’ll need:
- 1 M&S Sourdough Bagel, halved and toasted
- 2 cheese slices
- 1 egg
- 1 of your favourite sausages (we’re using Our Best Ever Pork Sausages!)
"Start by de-skinning the sausage and pressing the meat into a round patty, then pan-frying until brown. Next, beat the egg, pour into a hot pan, and cook until it’s a thin omelette. Finally, assemble your patty, egg and cheese on top of your bagel - then DEVOUR! This is not just a breakfast bagel..."
The video proved popular on the hit social media platform, racking up more than 120k views, almost 4,000 likes and heaps of comments.
Shoppers shared their thoughts in the comments section.
Eimear said: "Oh my god YUM".
Laura said: "Runs to buy ingredients..."
Another shopper said: "Jumping in the car to M&S right now!"
Jacob commented: "My stomach says thank you".
Lisa said: "That looks amazing".
Stephen said: "Omg how clever never thought if cutting into a raw sausage & shaping it into a sausage patty looked awesome going try this for tomorrows brekkie".
Another keen fan commented: "That looks delish".
And another added: "Right as @mcdonaldsuk booted theirs out of their menu… I see you working quickly M&S".
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