Marks and Spencer shoppers were delighted after spotting its "amazing" and "clever" spin on McDonald's' much-loved breakfast bagel.
Like many retailers, M&S regularly posts product news and stock launches to its social media channels to keep shoppers in the loop on what they can expect to find in its stores and online. The high street favourite now boasts a loyal following across its social media channels.
Recently, the popular retailer caused a stir on its food Instagram account.