November has only just begun but it seems as though there is no time like the present when it comes to Christmas adverts. Retailer Marks and Spencer are amongst the first to release their much-anticipated festive TV ad for 2022 ahead of the likes of John Lewis, Aldi and Tesco.
Released on November 2, the one minute 30 second clip features voiceovers from well-known duo Dawn French and Jennifer Saunders. Actress and comedian Dawn narrated the retailer's advert last year where M&S' popular mascot Percy Pig was brought to life by Hollywood A-lister and Spiderman actor Tom Holland.
In their 2022 ad, M&S Food get a helping hand from Dawn and Jennifer to tell the tale of Fairy and her new pal Duckie. Beginning with a festive tune and a Christmassy setting, the clip starts with Fairy (Dawn) flying around the Christmas tree trying to find a new friend to help her.