Once again, Duolingo has delivered a marketing masterclass by participating in a pop culture phenomenon that many have labeled the trend of the summer.
The language-learning app’s mascot was present at the opening night of the Sweat Tour, a co-headlining tour by British singer Charli XCX and Australian star Troye Sivan.
Last Saturday (September 14), Duo showed up to the concert in Detroit, Michigan, wearing a “Brat” shirt, the title of Charli’s album.