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The National (Scotland)
The National (Scotland)
National
Steph Brawn

'Marketers are so clever': How we're convinced alcohol is part of Scottish culture

Marketers have portrayed alcohol as an essential piece of Scottish culture

‘IT was always easy to justify my journey with alcohol because, wherever I looked, heavy alcohol use was condoned and celebrated.”

Tom Bennett doesn’t blame alcohol marketing for causing a drinking problem he endured for 15 years, but this is how he describes the way it helped him to condone his behaviour and fuelled his unhealthy relationship with booze.

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