Aaron Sorkin’s “The Social Reckoning” just opened in U.S. theaters, and Sony Pictures is promoting it with a spot that takes a direct shot at Meta CEO Mark Zuckerberg, the film’s antagonist. The ad is running on Meta’s own platforms.
The ad intercuts scenes of Jeremy Strong as Zuckerberg, including a shot of him wearing headphones, with on-screen text that reads, “Mark Zuckerberg will LOVE The Social Reckoning*.” As Strong’s Zuckerberg looks puzzled and concerned, the asterisk gets its payoff: “*Instagram doesn’t fact-check most ads. Why should we?” The spot closes with the character asking, “Did you know this was happening?” before the title card appears.
