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Fortune
Fortune
Prarthana Prakash

Mark Zuckerberg wants A.I. 'personas' for your Facebook and Instagram accounts

Meta CEO Mark Zuckerberg. (Credit: David Paul Morris—Bloomberg/Getty Images)

After debuting late last year, OpenAI’s ChatGPT quickly became a hit with users who wanted to experience the wonders of A.I. In the months after, tech giants including Facebook parent Meta unveiled their chatbots. 

But that’s not all that Meta has planned. CEO Mark Zuckerberg said Meta is creating a product group that would integrate so-called generative A.I. into its various platforms and that it would be used to help create “personas” and “experiences.” 

“We’re creating a new top-level product group at Meta focused on generative AI to turbocharge our work in this area,” Zuckerberg wrote in a Facebook post on Monday. “Over the longer term, we’ll focus on developing A.I. personas that can help people in a variety of ways.”

https://www.facebook.com/zuck/posts/pfbid02zHwANqWrZLMimhq7U97i3xaHkMEHu8CLsa9TGRj1QeejwDxRFChxSK1zY6yPak5Kl
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