Mark Zuckerberg says over 10 million people used Meta’s Muse—and demand was so high, he had to get Stripe to raise credit limits

(Credit: Minh Connors–Bloomberg/Getty Images)

The fluffy, rosy-cheeked Muse mascot rolled out by Meta six weeks ago to warm people up to the idea of having a personal AI agent might be doing the trick. Meta CEO Mark Zuckerberg told analysts on the company’s Oct. 21 earnings call more than 10 million users in Canada and the U.S. have set up Muse agents since they became available on Sept. 8.

“To put this in perspective, this is more than twice the level that Threads started at or where we believe that other AI apps started at as well,” Zuckerberg said.