Mark Zuckerberg’s Threads is struggling to hold people's attention like Twitter does

(Credit: Michael Nagle—Bloomberg/Getty Images)

Interest in Threads, Meta’s supposed 'Twitter-killer' app, may already be fraying.

Just a week after the app's peak usage on July 7, average time spent on the app each day fell from 21 minutes to six minutes among U.S. users, according to an analysis by Similarweb, a digital data firm. The company tracked usage based on the social media service's Android app.