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The Guardian - UK
The Guardian - UK
Technology
Alex Hern

Mark Zuckerberg’s metaverse vision is over. Can Apple save it?

The metaverse is paying off via video games designed for virtual reality headsets
Mark Zuckerberg bet his empire on his vision of a globe-spanning virtual reality. Photograph: Aleem Zahid Khan/Alamy

In Meta’s quarterly earnings call in April, chief executive Mark Zuckerberg was on the defensive. The metaverse, the vision of a globe-spanning virtual reality that he had literally bet his multibillion-dollar empire on creating, had been usurped as the new hot thing by the growing hype around artificial intelligence (AI).

Critics had even noticed Meta itself changing its tune, highlighting the difference between a November statement from Zuckerberg, in which he described the project as a “high-priority growth area” and a March note that instead focused on how “advancing AI” was the company’s “single largest investment”.

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