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Benzinga

Business

Namrata Sen

Mark Zuckerberg's Meta Shuts Down EU Political Ads On Facebook, Instagram, WhatsApp — Calls New Rules 'Unworkable'

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Meta Platforms Inc. (NASDAQ:META) has announced a ban on political, electoral, and social issue advertising in the European Union (EU) due to the “unworkable requirements” of the new rules.

What Happened: Meta, the parent company of social media giants Facebook and Instagram, as well as messaging app WhatsApp, is set to implement the ban from October, reported AFP. The new EU regulations, known as the Transparency and Targeting of Political Advertising (TTPA), are aimed at enhancing transparency in online advertising following the 2018 Cambridge Analytica scandal.

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