Mark Zuckerberg seems to be rebranding Meta's artificial intelligence push as 'superintelligence,' and now the new wording is already drawing comparisons to a tech supervillain. This after the Meta CEO announced the company's new enterprise AI platform, where Zuckerberg did not describe the technology as simply 'AI' or 'artificial intelligence,' instead repeatedly using the term 'superintelligence' and saying he believes it will create 'significant new opportunities for all people and businesses.'
The announcement comes as Meta faces scrutiny over the environmental cost of AI, from the huge amounts of electricity and water needed to power and cool data centres to the growing infrastructure required to develop more powerful systems. Against that backdrop, Zuckerberg's decision to pitch 'superintelligence' has given critics a ready-made comparison to a sci-fi villain building an increasingly powerful machine, even as Meta moves to put its technology in the hands of businesses and developers.
