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Fortune
Fortune
Rachyl Jones

Mark Zuckerberg is copying Snapchat again—but this time it’s because of Apple

First, Mark Zuckerberg copied Snapchat Stories. Then he took its filters. Is he really copying Snapchat again?

The Meta CEO is planning to unleash an assortment of chatbots with different personalities on both Facebook and Instagram, the Financial Times reported earlier this week. The bots, which could be available as early as September, will apparently engage in human-like conversations to entertain users. If that sounds familiar, it's because idea is eerily similar to Snapchat's My AI chatbot.

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