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Fortune
Fortune
Sasha Rogelberg

Mark Zuckerberg is quietly sitting on a shopping empire with 4 times the customers of Amazon, as Facebook Marketplace skyrockets

Mark Zuckerberg wears a dark t-shirt with a mic clipped on it and is outside, speaking. (Credit: David Paul Morris/Bloomberg—Getty Images)

Ethan Gaskill, a 29-year-old content creator, begins everyday the same way: “When I wake up in the morning—most people get on their phone and start checking Instagram—I check Facebook Marketplace.”

With his Los Angeles home furnished almost exclusively with second-hand items and a TikTok with over 220,000 followers interested in his thrifty hauls, Gaskill trusts the shopping platform to be a reliable source for hidden gems: a thousand-dollar Herman Miller light and pendant he nabbed for $400; a $5,000 bed from the same designer he bought for 20% of the original price; and, a Founders mid-century dresser worth $4,000 that Gaskill got for $800.

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