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Fortune
Fortune
Sasha Rogelberg

Mark Zuckerberg declares Meta ‘the opposite’ of Apple

Mark Zuckerberg sits in a chair in front of a projection of himself on a screen above him. (Credit: David Paul Morris/Bloomberg—Getty Images)

If Mark Zuckerberg’s new laid-back look—complete with shaggy hair and chunky gold chain—is any indication, he’s much different from the straightlaced, crew-cutted Apple CEO Tim Cook. It’s no wonder, then, that the business philosophies of Zuckerberg’s Meta and Apple are as different as their two leaders. Zuckerberg has been eager to point out those differences and prod at a decades-long feud between the two tech giants and their chief executives.

While Meta has prioritized acting fast and engaging users, such as through its open-sourcing of its Llama AI model, Zuckerberg said in the Acquired podcast episode released Tuesday, Apple prefers maintaining a closed ecosystem of polished, exclusive products.

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