Get all your news in one place.
100's of premium titles.
One app.
Start reading
Fortune
Fortune
Prarthana Prakash

Mark Zuckerberg and Linda Yaccarino are in a war of words over the Twitter/Threads death match—and Elon just weighed in

A picture of Linda Yaccarino (left) and Mark Zuckerberg (right) (Credit: Getty Images)

Twitter and Meta’s new text-based platform Threads are at war. Twitter has seen several rivals emerge since Elon Musk bought the social media platform, significantly including Jack Dorsey's Mastodon, but the biggest threat yet is Mark Zuckerberg’s brainchild, to the tune of 30 million signups in one day. Cue the war of words.

On Wednesday, for the first time in over a decade, Zuckerberg tweeted. It wasn’t to publicize his new text-based social media app. Instead, he posted the much-loved meme of two Spider-Man figures pointing at each other, likely a nod to his company Meta foraying into the space of open social networking with an app that looks and feels a lot like Twitter. 

Sign up to read this article
Read news from 100's of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.