
Twitter and Meta’s new text-based platform Threads are at war. Twitter has seen several rivals emerge since Elon Musk bought the social media platform, significantly including Jack Dorsey's Mastodon, but the biggest threat yet is Mark Zuckerberg’s brainchild, to the tune of 30 million signups in one day. Cue the war of words.
On Wednesday, for the first time in over a decade, Zuckerberg tweeted. It wasn’t to publicize his new text-based social media app. Instead, he posted the much-loved meme of two Spider-Man figures pointing at each other, likely a nod to his company Meta foraying into the space of open social networking with an app that looks and feels a lot like Twitter.