BMW Motorrad has been one of the biggest names in the motorcycle industry for more than a century now. From highly desirable classics like the R69S to modern-day marvels of engineering like the M 1000 RR, BMW surely knows a thing or two about making awesome bikes.
But perhaps more importantly, BMW has built a tight-knit community of riders who share the same passion for two wheels.
This is where events like the BMW Motorrad Days shine brightest. It’s an annual celebration that started in Europe over two decades ago and quickly became a must-attend event for motorcycle enthusiasts worldwide. In 2023, BMW brought the party to the US for the first time, and now, for its third year running, BMW Motorrad Days Americas is back as part of the Barber Vintage Festival.
