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Digital Camera World
Digital Camera World
James Artaius

Mark my words: Apple will regret saying this about photography

Apple Google Samsung The Verge
Morpheus, from a scene in The Matrix, asking "What is real?".

Apple recently made a statement about photography that, while I happen to agree with it and commend it, I think the company is going to regret making very soon – possibly by the time the iPhone 17 rolls around. 

The crux of the statement is this: Apple doesn't believe in the kind of generative AI seen in photos taken by phones like the Google Pixel 9 and Samsung Galaxy S24. Which is why the iPhone 16 is free from fake group shots and other such embellishments. 

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