
Bottom Line Up Front: In 2022, Mark Cuban started Cost Plus Drugs with the idea of making pharmaceuticals more affordable for everyone. This has started a years-long journey of reducing healthcare costs for everyone and taking on one of the most entrenched industries in America. With Affordable Care Act subsidies expiring and healthcare talks taking center stage, Mark Cuban has ramped up his critiques of healthcare companies, including saying that pharmacy benefit managers (PBMs) are the healthcare companies’ secret cash cows, followed by advocating for reform.