Billionaire venture capitalist Mark Cuban has not shied away from blasting President Donald Trump’s policy decisions, but he said Trump’s latest move just might work.
The president announced on Tuesday plans to launch TrumpRx.gov, a federal-government-operated website to sell prescription drugs directly to consumers at discounted rates. Cuban founded Cost Plus Drugs, a similar direct-to-consumer (DTC) platform, in 2022 with the goal of disrupting the health care industry. The online marketplace sells hundreds of discounted generic drugs by circumventing third-party pharmacy benefit managers (PBMs), which manage prescription-drug benefits on behalf of employers and insurance companies. These PBMs then negotiate rebates with drug manufacturers, but often keep the cash generated from those rebates.
