Mark Cuban says he has no qualms with being called “woke” when it comes to inclusivity. Ultimately, he said, embracing diversity is actually just a good business decision.
“Call me woke—you don’t need to call it DEI, you can call it whatever you want—I call it good business,” Cuban said in a talk to political and business leaders on Michigan’s Mackinac Island, reported by news outlet MLive. “It means taking the people that you’re selling to and making sure your workforce looks like them, and making sure you can reflect their values and being able to connect to that. That’s what works for me.”
