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Fortune
Fortune
Eleanor Pringle

Mark Cuban reveals his top tactics for successful negotiations

Dallas Mavericks owner Mark Cuban attends an NBA game at Footprint Center, in Phoenix, October 2022. (Credit: Christian Petersen—Getty Images)

As a billionaire with a notoriously competitive streak, some might expect Mark Cuban to go for the kill every time he sits down at the negotiating table. But the Shark Tank star said when it comes to a deal he never seeks to “win.”

His aim? Get what he needs out of the conversation without completely crushing his opponent.

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